CASE STUDIES

 

a new narrative

messaging + strategy + Media relations

We worked with Positive Grid to launch the MINI Guitar Amp + Bluetooth speaker. Our focus on mainstream media was to position the product, which had extensive coverage in the musical instrument category, into an elite must-have gadget.

  • The results yielded prestigious gift guides, product listings, and awards

  • The MINI became the company’s fastest and best-selling product in its history

 

SHERYL LOWE JEWELRY

CREATIVE ENGINEERING

CONTENT + PAID MEDIA + STRATEGY

 In the wake of the Global Pandemic that shut down brick-and-mortar establishments from major national retailers to mom-and-pop boutiques, we were tasked with increasing direct-to-consumer sales and creating new online revenue channels for the brand through content creation, social media strategy, and paid media.

  • 208% increase in online revenue from the previous year (2019 to 2020)

  • 760% increase in sales generated from Social Media (2020)

  • 82% increase in sales driven by paid media (2020)

  • Created new revenue channels through social marketplaces

  • 90% increase in online sessions from social media and search (2021)

  • 16% increase in sales generated from Social Media and Search (2021)

  • 30% increase in sales driven by paid search (2021)

 

THE PASSION

CREATING A MOMENT

marketing + Content creation

Our task was to create a “cultural moment” for Passion, a live musical event broadcast on Fox over Easter weekend, driving views of the Broadcast, all while driving sales of the Soundtrack. Our team was tasked with creative and content creation to drive the social media groundswell. Results:

  • The hashtag #ThePassionLive trended #1 in the U.S. and #2 in the World on Twitter

  • The Soundtrack debuted at #1 on iTunes Soundtrack chart and in the top ten on the Billboard Top 200 chart

  • 2.2 million people in the U.S.saw more than 132, 600 tweets generated from the broadcast

hardly strictly bluegrass

REDEFINING COMMUNITY

strategy + media relations+ Content + digital strategy

Hardly Strictly Bluegrass, the most highly-attended festival in the United States, attracting over 750,000 attendees per year, celebrated its 20th Anniversary in 2020. Under the safety regulations set forth by California prohibiting large gatherings, the legendary festival was going online. The 2020 festival version included a $1.5 M local music relief effort for the San Francisco Bay Area, a $1M national music relief fund, and a live fundraising component during the broadcast. Our task was to create media awareness for the live broadcast and the philanthropic initiatives and create content and accompanying digital and paid media strategy to drive views of the live broadcast .

THE TASK: To spearhead the media and talent relations, partnerships along with the digital and paid media strategy for the festival’s very first live broadcast and the accompanying $2.5M music relief initiative

  • The live broadcast was viewed by over 600K across all digital platforms

  • The live fundraising effort during the three-hour broadcast raised an additional over $500K + for Music Relief

  • Media relations resulted in over 3.9 Million coverage views with an estimated 3.94B in online readership

 

CAREER BUILDING

media relations + CONTENT & BRANDING + digital strategy

THE TASK: Working with independent "accidental artist" artist Zayde Wolf to develop a sustainable business.

  • 272K YouTube subscribers, 82 million video views

  • 1.2 Million monthly listeners on Spotify, with 300 million streams across all streaming platforms

  • The sophomore album, Modern Alchemy, charted in over 25 countries on the iTunes charts and debuted in the top ten on the iTunes Alternative chart in the U.S. within hours of its release.

  • Expanding reach by cultivating partnerships with brands such as Dude Perfect, and Gamer Hour, and collaborations with top gamer DrLupo, and athletes Rémy Métailler,  Matt Walker, and dunk Champion Jordan Southerland

A FRESH PERSPECTIVE

media relations + CONTENT & BRANdING + digital strategy

THE TASK: To educate musicians and the music industry at large on the work the Fund does. This task presented the challenge of making the complicated world of music royalties digestible and accessible, and in turn, increasing awareness and participation in the fund.

  • Facebook: 23% increase in followers

  • Twitter: 129% increase in  engagement in users

  • YouTube : 23% increase in users

  • Instagram: 35% increase in followers

 
 

Brand Building

media relations + CONTENT & BRANDING + digital strategy

THE TASK: In the wake of the Global Pandemic that has been a sharp focus on health and immunity and as the world started to open up and musicians headed back out on the road we worked with Sound Nutrition to put a spotlight on their nutrition services for touring musicians.

THE RESULTS:

  • 146% increase in Instagram Followers

  • 222% in Facebook Visits

  • 153% increase in Instagram profile visits

  • 158 % increase in Facebook reach

  • 3,900% increase in Instagram reach