Pop

John Sierra

Photo Credit: Flightless Bird Photography

Photo Credit: Flightless Bird Photography

KEEP UP WITH JOHN SIERRA

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In his debut album, The Wonder, John Sierra invites listeners on a thoughtful journey into the emotional landscape of the heart. Rich with soaring harmonies, driving acoustic rhythms, and haunting melodies, The Wonder wades through a folk-inspired sound with songs that are unapologetically raw. Exploring heartache, healing, relationship, and working through regret, The Wonder is meant to be an experience for any who would listen.

First gripped by the jaunty rhythms and soul-searching lyrics of Billy Joel’s “River of Dreams”, John was drawn to story. He reflects, “I can still remember winding through a grove of pines as an eight-year old, mesmerized by the voice pouring through the car speakers. I didn’t know then that it was Joel’s lyrics I connected with. Even as a boy, I knew intimately the feelings and experiences he was describing.” That moment became a catalyst towards music and songwriting - a sense of joy and wonder that drew him towards poetry, music, and ultimately, songwriting.

His early twenties were categorized by smoky clubs and raging guitar amps, performing as an integral part of the alternative rock band, Attalus, signed to Facedown Records. This foray into the music scene set an incredible foundation for his music career. But, this season also marks a great recovery of heart for John. After shipwrecking almost everything beautiful in his life, he was careened into the realization he had lost himself along the way. Even the band had become a false identity. Through therapy, mental health, and a recovery of heart, he began to find the life he had always longed for…

And in that place, from that place, he began to write. To share the story of hope, forgiveness, healing, and restoration he experienced. Each of the songs on The Wonder stem from this season: from the recovery of a young man’s heart towards beauty, to exploring the roots of addiction and the power to overcome, to the active choice to push against regret towards a dream.

Tiarra Girls

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The Tiarra Girls Are Set to Ignite Hearts and Souls

with Their Inspiring, Indefinable Sound

The Trio of Young Women Makes Music That Ignores Genres

Creating Punchy, Groove Heavy Tunes To Lift Spirits

and Fill Dance Floors

Lucky Hound Music Will Introduce The Band

With A Series Of Singles Throughout the Rest of the Year

Starting with a cover of the Go-Go’s “Can’t Stop the World.”

The Tiarra Girls have been thrilling audiences in their hometown of Austin, TX for the past decade. It’s an impressive accomplishment, especially since the oldest member of the band just turned 22-years-old. The trio of sisters – singer and guitarist Tori Baltierra; bass player Tiffany Baltierra and drummer Sophia Baltierra – were making music before there were teenagers. “We started as a cover band,” Tori said. “We played stuff by The Black Keys, Selena, Santana, Stevie Wonder, No Doubt, anything we liked. With encouragement from our parents and our music teachers, we started writing our own songs. Our dad was a DJ and played all kinds of stuff – rock, blues, dance music, hip-hop, R&B, country, mariachi, Tejano and rancheras. We love it all.”

The Baltierra’s grew up bi-cultural, aware of the difficulty that can create in today’s America. “We’re fourth generation Mexican Americans and grew up speaking English,” Tori explained. “Our grandparents and parents were bullied and punished for speaking Spanish. Our family wanted to protect us, so we mostly spoke Spanglish at home. With our parents’ help, we’ve delved more into our culture as we’ve grown up. Our dad was our roadie and occasional soundman and our mom managed and booked us. Their support has gotten us to where we are today.”

The Tiarras are also part of a generation that’s interested in pursuing music without limits. Rock, Latin, pop, soul, reggae, blues, world music and many other genres, blend together in their sound. “We absorbed a lot of what we heard in our dad’s enormous record collection, and our own listening. All those subconscious influences come out when we write songs or arrange a cover.”  

High profile gigs, including a showcase at SXSW to help promote Amy Poehler’s Smart Girls empowerment organization and the Trans-Pecos Festival, helped expand their fan base, leading them to producer Michael Ramos and a deal with Lucky Hound Music. The label was planning a series of singles, leading up to an album. When the pandemic hit, everything was readjusted. Lucky Hound and its parent company, Studios at Fischer, produced an introductory Live at SF concert that was streamed on July 18. They’ll be releasing a series of singles for the rest of 2020, starting with a cover of The Go-Gos’ “Can’t Stop the World,” with new lyrics written for the Tiarra’s by Austin resident (and Go-Go’s bass guitar player) Kathy Valentine, who has become a fan of the band.

“We played a show with her band The Bluebonnets last year,” Tori said. “We didn’t know a lot about The Go-Go’s, but we made a connection and decided to cover “ ’Can’t Stop the World.’ ” The tune was cut live with producer Michael Ramos, who helped Tori overdub the backing harmonies. The Tiarras replace the original surf beat with a syncopated Latin rhythm and add Flamenco influenced hand clapping to the familiar chorus. The new lyrics have a modern slant and Tori delivers them with swagger to spare.

“Soy Chingona” is an original tune with an English verse and a Spanish chorus. The title, loosely translated, is “I’m a badass.” It rides a catchy rhythm – a mix of cumbia and ska - created by Tori’s guitar and Tiffany’s bass, with Sophia adding flurries of brittle percussive fills to compliment her stomping bass drum. Engineer, Chris Bell, added atmospheric textures, while Tori delivers an anthemic lyric, encouraging listeners to avoid compromise and crash through the barriers that oppress them.  

Despite the lockdown, the band is excited about their musical future. “We want to inspire and build a path for other young musicians,” Tori said. “Since signing with Lucky Hound Music, we’ve been motivated and encouraged to write and play on our own terms. Change begins with young people and since marginalized communities are targeted, we want to be on the front line, advocating for change, using music to express ourselves in a way that people will relate to, and be moved by.”

Tori, Tiffany and Sophia began playing music before they were in high school. Their father, Hector, was a nationally known breakdancer and a DJ celebrated for his eclectic taste, playing sets that mixed hip-hop, country, R&B, soul, pop and traditional Mexican sounds. When they were girls, they accompanied him to gigs at clubs, house parties and weddings, learning how to dance to a wide variety of music. “When our dad rehearsed in our garage, we’d run in and start dancing together,” Tori recalled. “He exposed us to a world of music we wouldn’t have discovered on our own.”

The sisters picked up instruments while they were in elementary school. Even before then, Sophia had been tapping out rhythms on every hard surface in the house. Her parents got her a snare pad, then a drum set and she was off and running. Tiffany first played her grandmother’s piano. When the band started, she tapped out the bass lines on her electric keyboard. Eventually, she picked up the electric bass, although it took time getting used to its size and the thick strings. When Tori heard one of her teachers playing a Beatles song on the guitar in third grade, she was hooked. Her parents got her a guitar and, after a few formal lessons, she was soon developing her own style of playing.

“One Christmas, our parents got us the Guitar Hero video game,” Sophia said. “We had to work as a team to reach the end of a song, without the audience booing us. We pushed each other to reach new levels and argued with each other when we were trying too hard. It was the beginning of us developing a love for sharing music, together as sisters.”

Their musical skills evolved quickly. They became a band when Tori was 10, Sophia was 12, and Tiffany was 14. With their parents and music teachers encouraging them, they played on stage at a school recital and a family work party. “We were nervous and stiff and did Stevie Wonder’s ‘Isn’t She Lovely.’ Playing covers helped us explore genres and develop our own sound.”

The excitement of playing for a live audience was all the inspiration the trio needed. The Tiarra Girls were soon performing at family gatherings, house parties, community events, fundraisers, church festivals and bars, accompanied by one, or both, parents. They began composing their own songs and adding them to their sets, writing arrangements that drew on reggae, ska, rock, cumbia and other Latin sounds. In 2016, they received the award for Best Performing Band Under 18 at the Austin Music Awards, and won again in 2017 and 2018. 

Balancing school, jobs, a musical career and the usual worries of growing into adulthood was a challenge, but their dedication to music, each other and their family, carried them through. They released their first recording, a protest song called “Leave It To the People,” after the 2016 election. They released it online and promoted it with a series of public service announcements for Rock the Vote, Jolt and Voto Latino, encouraging young people to vote. In 2017, they made a three song, self-titled EP that showed off their diversity. “I Made a Garden” was a rocker, “Lonely Room” had a jazzy/funk feel and “Answers” rode a mellow reggae/ska backbeat. They put the songs up on the usual digital platforms and kept playing dates and festivals. 

As they shelter in place, they’re concentrating on their day jobs and finishing school. Tiffany is working on a nursing degree, Sophia is studying business marketing and Tori is learning audio engineering. Tori and Sophia are interns at Siete foods, helping fill the online store orders. They’re also busy rehearsing and expanding their musical vision. “We play everything – anything we like,” Tori said. ”People want to narrow us down to indie rock with a Latin influence, but we play blues, pop, Tejano, anything that sounds good. There are no rules when you create music. You have to follow your feelings and let the song tell you how it wants to come out.”

Air Traffic Controller

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Air Traffic Controller have created a place all their own in the indie pop world. After serving in the US Navy as an actual air traffic controller, singer/songwriter Dave Munro built a legacy with "ATC" for crafting heartfelt, luscious and genuine indie-folk-pop songs that are timeless and classic. The band took their time writing and demoing their fifth album, and the fans have not left their side, still streaming over 150 thousand songs per week on Spotify.

When 2020 started, the band featuring Adam Salameh, Adrian Aiello, Joe Campbell, Steve Scott and Seth Kasper alongside Dave, were right in the middle of recording album number five. Well, this is a year for the books, and ATC had to post-pone their studio sessions to be safe.  

"Sometimes" is their new single, written in 2019, and mostly tracked before Covid hit everyone's calendars. The band was able to collaborate remotely to bring this new "classic" ATC anthem to its soaring finale and eventual debut on Tuesday August 25th. On this new single we hear the band collaborating in the studio, highlighting guitar licks, and self-producing alongside Boston producer/engineer Dan Cardinal (Darlingside, Henry Jamison, Josh Ritter, Ballroom Theives). If you have loved any ATC song in their past, you will love "Sometimes" just as much, if not more. It's a wave of a song that pulls you in from the intro and takes you on a beautiful ride. 

Air Traffic Controller have achieved a lot in their past. NPR Hot 100 List, Billboard Hot 100 Fest, Guardian UK Band of the Day, Alt Nation support, Independent Music Awards, many film, TV, video game, promo placements, airplay all over the world. "Sometimes," is a new start, and a solid bar for what's to come. 

From lead-singer Dave Munro on the song: “Sometimes” is about a real relationship. There was so much I wanted to say when it ended, but it was already over and probably for the best. I wanted to tell that person how much I cared, how I was affected, but I remained silent. I made excuses to myself, I was so busy, it was never a good time. Sometimes we bottle our emotions in order to move forward. This song was my way of removing the cap.

 

ASHRR

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LOS ANGELES HAS A LONG RICH HISTORY OF CULTIVATING SOME OF THE WORLD’S MOST INNOVATIVE AND PROGRESSIVE ENDEAVORS, BRINGING TOGETHER TALENTED INDIVIDUALS FROM ALL WALKS OF LIFE WHO THRIVE IN COLLABORATION. THAT HOTBED OF ARTISTIC EXPRESSION IS WHAT ALSO LED TO THE CREATION OF ASHRR. 

 FORMED THIS YEAR, ASHRR IS AN ALTERNATIVE ROCK / SYNTH POP MUSICAL COLLECTIVE MADE UP OF SINGER-SONGWRITER STEVEN DAVIS AND ARTISTS / PRODUCERS ETHAN ALLEN AND JOSH CHARLES. WHILE SOMEWHAT NEW TO THE MUSIC SCENE IN LA, THE TRIO HAS A LONG ECLECTIC MUSICAL BACKGROUND THAT MELD EXPERIENCE AND INFLUENCE FROM A MULTITUDE OF STYLES AND GENRES. 

 STEVEN DAVIS’ COMES FROM A FASCINATING MUSICAL PEDIGREE RANGING FROM HIS MIDWESTERN CHURCH ROOTS, SINGING GOSPEL TO HIS BOOMING CAREER AS A PROFESSIONAL MUSICIAN. SELECT HIGHLIGHTS INCLUDE HEADLINING RESIDENCIES AT NYC’S ESTEEMED RAINBOW ROOM; (SHARING THE STAGE WITH ICONS SUCH AS DIANA KRALL AND TONY BENNETT, HEADLINING ROCKEFELLER CENTER'S RAREFIED RAINBOW & STARS) AND CO-WRITING WITH POP LEGEND JOHN OATES. HIS MUSIC HAS BEEN FEATURED IN TELEVISION AND FILM INCLUDING, GRITTY TECH INFUSED THRILLER “STARTUP”, CBS HIT SHOW “CRIMINAL MINDS” AND THE TITLE SONG TO THE TOMMY LEE JONES AND MORGAN FREEMAN FLICK “JUST GETTING STARTED". 

 ETHAN ALLEN IS A GRAMMY-NOMMINATED RECORD PRODUCER, MIXER, ENGINEER, WRITER, MULTI-INSTRUMENTALIST MUSICIAN ORIGINALLY HAILING FROM AUSTIN AND NEW ORLEANS. HIS CREDITS INCLUDE BLACK REBEL MOTORCYCLE CLUB, BEN HARPER, THE 88, TRICKY, LUSCIOUS JACKSON, THE CULT, GRAM RABBIT, SHERYL CROW, TIM FINN, BRANT BJORK, DONITA SPARKS, MEG MYERS, PATTY GRIFFIN AND BETTER THAN EZRA, AS WELL AS MANY LICENSING PLACEMENTS IN FILM AND TELEVISION. 

 JOSH CHARLES IS A CRITICALLY ACCLAIMED PIANO PRODIGY, GUITARIST, SINGER, PRODUCER AND SONGWRITER MENTORED BY ROCK AND ROLL HALL OF FAMER DR. JOHN. HE HAS RECORDED FOR COLUMBIA RECORDS/SONY MUSIC ENTERTAINMENT, ISLAND RECORDS AND ELEKTRA RECORDS/WARNER MUSIC GROUP, AND HAS PRODUCED/CO-PRODUCED AND WRITTEN/CO-WRITTEN SEVEN ALBUMS, INCLUDING HIS OWN LOVE, WORK & MONEY (2010) AND 1974. HE HAS BEEN PRODUCING EXCLUSIVE SOUND CONTENT FOR NATIVE INSTRUMENTS AND SPLICE. JOSH HAS MANY SONGS ON RADIO, FILM AND TV INCLUDING SEVERAL CUTS WITH JOHN OATES. 

 THE COLLECTIVE CAME TOGETHER AFTER MEETING THROUGH MUTUAL FRIENDS IN MUSIC AND EVENTUALLY MADE THEIR WAY TO THE THE STUDIO BEGINNING IN 2018 WITH ONE GOAL: CREATE MUSIC FOR THEMSELVES AT THE HIGHEST POSSIBLE LEVEL. “OUR COLLECTIVE LOVE OF ANALOG SYNTH POP, CLASSIC NEW WAVE MELODIES AND SONGWRITING, AND TAKING MODERN PRODUCTION TO THE LIMITS, DEFINES US,” SAYS CHARLES. “WE ALL COME FROM DIFFERENT BACKGROUNDS WHICH IS WHAT CAN BE HEARD INSIDE THE MUSIC. WE'VE MADE A BAND FOR OURSELVES THAT WE WANTED TO HEAR IN TODAY’S CLIMATE. ASHRR SOUNDS LIKE ASHRR.” 

ASHRR’S UNIQUE SOUND SHINES BRIGHT ON THE BAND’S NEW EP, THAT’S DUE OUT IN OCTOBER. MUSICAL DIVERSITY CAN BE HEARD THROUGHOUT THE RECORD WITH EACH SONG WRITTEN AND PERFORMED WITH DISTINCT PURPOSE AND METICULOUS SKILL. THE BAND’S CONTRASTING BACKGROUNDS ALLOWS FOR A COLLISION OF INFLUENCES FROM NEW WAVE AND ART ROCK TO INDIE ELECTRONIC POP. 

 “WE ARE INTERESTED IN TRUE EMOTION AND INTENT, AND HAVING SOMETHING REAL TO COMMUNICATE,” ADDS ALLEN. “WE ARE ALSO INTERESTED IN EXPERIMENTING AND PUSHING THE BOUNDARIES TO FIND SOMETHING NEW.”