IAMEVE RELEASES THE HAUNTING VIDEO FOR “UNNERVING” +
ANNOUNCES HER EP ARCHETYPE RELEASE
DUE OUT THIS FALL VIA FROM MAMAS IN MUSIC
WATCH “UNNERVING”: HERE
“... if Alice took Ziggy Stardust’s hand and followed him down the rabbit hole to a world guided by the twists and turns of ethereal and colorful vocals.” - The Huffington Post
Los Angeles-based artist IAMEVE has released the haunting video for her single “Unnerving,” the second single from forthcoming EP Archetype, due out this fall. Produced by Jeremy Dawson (Shiny Toy Guns, MXMS) and IAMEVE, the haunting track is as intimate and tender as it is dark, with a cinematic combination of electronics, vocal layering, guitars, and strings. “Unnerving” was written three and a half years ago when Tiff Randol the mastermind behind IAMEVE found out that she was going to be a mother. This news came as climate change became a glaring reality and as Trumpism began to surface with alarming levels of hatred and divisiveness.
“I felt lit up with anxiety about bringing this precious soul into a world that seemed to be on fire, says Randol. “It’s a really strange feeling to be filled with so much love and happiness while being so angry and afraid, That’s when the lyric ‘I’m gonna make you right’ started repeating in my head - which was confusing, considering I couldn’t find a way to ‘make right’ a lot of the hate I was seeing. Ultimately, we have to be willing to validate another’s perspective if we want them to see ours - even when it’s ‘unnerving.’ It’s something I struggle with daily and this song and video are a direct reflection of that conflict that’s as much inside me, as it is outside in the world. Having a human that I would do anything for has changed everything for me and I feel hopeful that as a society we will make things right.”
In a black-and-white video directed by Patrick McPheron, nuclear explosions are intercut with a raw, powerful performance by IAMEVE ending with an incredibly intimate moment with her child, as a gesture of hope for the future.
With that hope in mind, the new mum co-founded the organization Mamas in Music with London-based songwriter Mary Leay (MK & Becky Hill’s “Piece of Me”). The organization’s primary goal is to provide resources to make it easier, and possible for mamas to thrive in the music industry, in addition, to shining a light on mama artists. As one of the early initiatives, Mamas in Music, has partnered with Burnside Distribution and The Orchard to create distribution opportunities exclusive to mama artists, with IAMEVE’s Archetype as the first release this fall.
KEEP UP WITH IAMEVE
WEBSITE || YOUTUBE || FACEBOOK || INSTAGRAM || TWITTER || SPOTIFY || VIMEO