KEZAR RELEASES “BORN”
Indie pop band Kezar has released their latest single “Born” out everywhere today. Big vocal harmonies, string samples and 808s are all present in the song, making it a sultry, slow-burning homage to ‘90s R&B. “You’ll hear in this song all the elements that made me fall in love with Blackstreet, Missy Elliott, Alicia Keys and Aaliyah. But you’ll also hear modern electro-pop elements that really make Kezar’s sound,” says the band’s frontman Jack Mosbacher.
“Punchy bass-heavy beats head up the charge on the track. A rumble of techno presence, rumbles intermittently, crackling like a neon flare shooting up into the sky. By far the biggest achievement, Jack Mosbacher gives us with this track is that it is a triple threat, being something catchy on the ear, memorable on the mind and a splash of hotness for the dance floor.” –EQ Music
The band’s previous single “Don’t Touch the Queen” is an incredible display of the ferocity of women and its video (now at over 1 million views) acts as a vehicle to celebrate the lives and stories of seven amazing queens. Directed by Sarah Wilson Thacker, the video features women from all walks of life, including the Director of the Multicultural Engagement and Inclusion Initiative at Google, a plus-size fashion model and designer, film director, cancer survivor, stay-at-home mother, sexual assault survivor, and a transgender activist. Alongside Thacker’s stunning visuals, each of these stories beautifully captures the essence of the song, painting a striking portrait of women and their superhuman capabilities.
San Francisco-based Kezar is the project of seasoned musician Jack Mosbacher. He comes from a strong soul background, and the more you listen to each cleverly crafted beat and infectious hook, the more you recognize it as the backbone of his signature pop style. When choosing a name for this project, Mosbacher wanted to stay true to his hometown by naming it after Kezar Stadium in San Francisco, the original home of the 49ers and a music venue that played host to legends like Led Zeppelin, Santana, Bob Dylan, and The Grateful Dead. It was a name that captured this phase in Mosbacher’s musical trajectory: a new chapter, but true to his roots. The band’s debut single “(Tell Me) It’s Not Love,” was produced by K-Kov (Keith Urban, Justin Timberlake), has been streamed over 845K times and was included in Spotify’s official Love Pop and Young & Free playlists. The track’s video was inspired by the beautiful aesthetic of the classic tale Pride & Prejudice and has been received 1.1 million views. The band also released a five song EP this summer that has received over 635K streams.
“If you’re looking for new pop with the nostalgia of early 2000s Justin Timberlake, lend your ears to Kezar. Jack Mosbacher, the head of the project, blends his influences with high energy pop music to craft empowering anthems.” –The Young Folks
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